Client: Yahoo India Pvt Ltd Brand: Yahoo Mail Title : Carry heavy attachments Agency : Ogilvy & Mather New Delhi Innovative concept used by yahoo shows part of flyover lifted above and background scenery matching actual scene behind the signage. The campaign was executed by Ogilvy & Mather New Delhi
![[Clockwise from Top-Left : 1. Taxi Exterior 2. Taxi Interior 3. LCD inside Bus 4. Train Exterior 5. Bus Exterior]](http://blog.bookadspace.com/wp-content/uploads/2013/05/Transit-150x150.jpg)
The ubiquitous Vodafone tagline, “wherever you go, our network follows” seems to be an apt one for the various forms of advertising media mushrooming almost everywhere. Previously, we’ve discussed what OOH is and how it can be optimized for greatest impact, so in this post, let’s take a look at the various locations one might find OOH ads in. Roadsides, Highways and Building Facades We kick off the list with the most common, yet arguably the most impactful of the lot; Roads and highways! Roads are the greatest connectors of our country, linking big cities to small towns to the very root of our nation; the villages. That encompasses a wide range of audience. Such a location would be ideal for a … Read More
What good is a costly billboard that doesn’t catch eyeballs? It’s quite literally dollar bills left out to dry, losing value with every passing car. Read on and let the experts at Bookadspace help you accentuate your billboard designs to get maximum bang for their buck! The concept design of the billboard is governed by a number of cardinal design rules which, if stuck by, can help create an impressive billboard with a lasting impact. Let’s discuss some of the most basic design rules to follow. Kiss Always remember to KISS! “Keep It Simple Silly” might be the single most useful tip in designing a great billboard. Extravagant, over-the-top designs hardly ever stay on in the minds of an audience … Read More
Close your eyes and try to visualize this: Times square, minus the bright, flashing ads on the huge LED screens all around it. Or private cabs in Mumbai, minus strips of ads along their lengths. Or the facade of your favorite mall, minus the mammoth ad of that omnipresent fairness cream you see everywhere you go! Such is the pace with which the advertising business has changed that it is almost impossible to imagine any of the popular haunts in the city without the ads that we associate with them. Outdoor advertising has nearly seamlessly integrated itself into social events and places. Before we try to go into the finer details of Out of Home (OOH) advertising, let’s try to grasp the basic concept … Read More
Compared to other cities, Mumbai accounts for many time more spending on OOH. Almost all national brands allocate biggest chunk of their Outdoor Advertising budget for Mumbai. Despite being top OOH media destination, Mumbai has the lowest occupancy of almost 60%. Low occupancy rate is the biggest worry for outdoor media owners in Mumbai. In broader view, same thing also applies to all Indian media owners at some extent. Rates of media rental have skyrocketed in past couple of years. It is very difficult for medium sized businesses to find OOH media within their budget. And it is almost impossible for small businesses and startups to do outdoor advertising. Media owners have their own reasons to justify their rates because their costs … Read More
Original Link: http://www.dealcurry.com/20130114-BookAdSpace-Raises-Angel-Investment-From-Aakrit-Vaish-And-Miten-Sampat.htm Technology Platform for physical advertisement media owners and media buyers – BookAdSpace has raised an undisclosed amount of angel investment from Aakrit Vaish of Flurry India and Mitesh Sampat of Quova, according to yourstory.in. The fund will be used to consolidate the product roadmap and hire employees. Incorporated in early 2012 and promoted by Prayaag Kasundra, BookAdSapce provides software tools to manage businesses and organize business information very efficiently for media owners and agencies. BookAdSpace provides workflow based tools for media owners- from managing inventory and availability to proposal, booking, installation and billing/ invoicing. And for media buyers, BookAdSpace provides tools to maintain media and campaign. The company is backed by startup incubator – The Morpheus. The company … Read More
Original Link: http://yourstory.in/2013/01/bookadspace-receives-angel-investment-from-aakrit-vaish-and-miten-sampat/ BookAdSpace is a technology platform for physical advertisement media owners and media buyers. It act as online software that helps media owner and buyers run their business more efficiently and become organized. A Morpheus Gang company, BookAdSpace has raised angel investment from Aakrit Vaish (Director, Flurry India) and Mitesh Sampat (VP, Product Strategy, Quova). The amount of funding is undisclosed and will be used to consolidate the product roadmap and hire employees. Prayaag Kasundra, the founder of Bookadspace hails from Ahmedabad where the tech team is based but he along with the sales and management team operate from Mumbai. “We’re currently targeting the Mumbai market,” informs Prayaag. Bookadspace provides software tools to manage businesses and organize business information efficiently for … Read More
Original Link : http://www.exchange4media.com/49409_bookadspace-receives-angel-funding.html Mumbai-based company BookAdSpace has announced that it has received an undisclosed sum in funding from independent angels Aakrit Vaish and Miten Sampat. The funding announcement comes along with the release of the new improved platform, which is full service cloud based inventory and business management software for out-of-home media owners and agencies. The funds will be used for product development, hiring, sales and marketing. The company has been previously backed by incubator Morpheus as part of their batch 7 that graduated in May 2012. BookAdSpace was founded in January 2012 by Prayaag Kasundra, who was previously running Simform Solutions, an offshore software services company based in Ahmedabad. “The offline media space is extremely unorganised, media … Read More
Outdoor Advertising is the form of advertising which targets audience and customers outside their houses. It is one of the oldest advertising methodologies adopted by various companies but it can be very effective medium of advertising even today also provided unique and innovative measures are used. To define the outdoor advertising with a simple definition is quite difficult as no definition can define all its aspects and the vast scope of this form of advertising. We can identify anything as an outdoor advertising which represents any sign of a product or service that attracts our attention outside our homes. A very common example of out of home advertising is a hoarding which we all have seen at one place or the another. This type of outdoor advertising … Read More
They says it right. Every startup has its story. Every startup has unique story to tell about its journey to success. Like every others story, our story also begins with an idea. It all began few months ago. Months ago, I was wondering about all this new things in outdoor advertising industry. The DOOH (Digital Out Of Home). And was thinking if there should be one world class software to power digital signages in India. Suddenly I thought why not one platform where all kinds of physical advertisement space can be bought or sold. Since that moment excitement over making that thing happen kept increasing. I went ahead and brainstormed about the idea. Started working out on product spec and … Read More